the innovators,
the disruptors
and the
changemakers.
We start with a simple question: Why?
We believe that understanding the core purpose of a brand is fundamental to effective communication. It’s not just about what you do, but why you do it.
We dig deeper than the surface level. We ask the hard questions to uncover the because – the driving force behind your brand. Be-cause without a clear understanding of your purpose, your message risks getting lost in the noise.
We believe that authentic communication connects with audiences on a deeper level. It’s about more than just promotion; it’s about building relationships. It’s about demonstrating value. It’s about showing the world why you matter.
So, what’s your why?
Brand
strategy
Community
management
Public
relations
writing
management
creation
Brand
strategy
management
Community
management
Public
relations
Creation
writing
With a presence in Cape Town and London, we combine South African expertise with a global reach to support our clients worldwide.
We connect brands to the communities
they impact, through a bold and purpose-driven integrated communications approach.
and create opportunities
for our clients to showcase
their expertise and lead
conversations that align
with their values and
business objectives.
The Be-cause team went the extra mile to understand our business
from the inside out. As a result, they were spot on, right from the get-go, in reflecting our brand voice
across traditional and social media.
It’s been a pleasure to work with a team
that cares about our work – and our impact – as much as we do.
What stood out about Be-cause was their attention to detail and their willingness to go above and
beyond expectations. Partnering with organisations that demonstrate a
high level of understanding and alignment with our values, is critical. Working around tight deadlines and
complex content, the Be-cause team displayed care and commitment at
every step of the way – as well as their organisational and time management capabilities.
The Be-cause team have become an integral part of Witkoppen Clinic. They have built a
community of engaged followers, from the ground up, on both Facebook and LinkedIn.
Through these platforms, they unpack complex topics, and articulate concepts
in a way that is relevant to our diverse audience, made up of patients and donors.
The results achieved and impact made on social media have exceeded all expectations.
Our partnership with Be-cause helped us develop and deliver a strategic communications plan
that helped highlight Biovac’s critical role in vaccine distribution and manufacturing in South Africa,
in the time of COVID-19. Through consistent media engagement, Biovac was able to drive education
and thought leadership on the crucial topic of
vaccine development in South Africa.