We understand the importance of speaking your brand’s language in both traditional and social media, which is why we tailor our approach to resonate with diverse audiences, topics, and themes. Our client SmartStart operates in the early learning space. Across their social channels, we adjust our narrative to engage everyone in their network – from READ MORE >
Author Archives: Ciaran Maidwell
Leveraging local and international observances is an effective way to put your brand at the centre of conversations that apply to you – and demonstrate your expertise. On World Epilepsy Day, we secured an interview with eNCA for client The Noakes Foundation to unpack the role of diet and brain metabolism in seizure management. Click READ MORE >
Be-cause has been awarded Best Brand Strategy Agency in South Africa – twice!🎉 The MEA Business Awards recognises outstanding performance of agencies in the Middle East and Africa, working across the finance, tech, energy, and healthcare industries. The Global Business Awards celebrate leadership and innovation across the globe. We’re super proud of our team for READ MORE >
Our Head of Strategy and Director were all smiles at The Futurists 2024 event, hosted by Heavy Chef, last week Thursday (this picture was taken *before* the talks that outlined the future of the country and the world). Here are their top three take-outs: 🗳️At least 64 countries around the world – representing a combined READ MORE >
In the digital era, shaping public image goes beyond writing press releases and snagging media coverage – it’s about crafting strategies grounded in data, consistently curating a client’s online persona, and building a thriving community with their target audiences. PR professionals can navigate the increasing complexity of their roles by proactively using AI to optimise READ MORE >
We work with the innovators, the disruptors, and the changemakers – which makes our new client The Noakes Foundation a perfect fit. On a mission to challenge the status quo, The Noakes Foundation aims to make the world a better – and healthier – place through nutrition education and research. We’re excited to be working READ MORE >
We’re gearing up for a data-driven revolution in PR! 📈 In 2024, we’re not just telling stories; we’re crafting narratives backed by the power of data. While emotions have been our traditional playground, the media now craves solid data to support pitches. But it’s not just about numbers; it’s about presenting clear statistics and trends READ MORE >
We apply intelligent communication solutions to secure top-tier international media coverage for our clients. That means making intentional choices around what we pitch, and who we pitch it to. Instead of a spray-and-pray approach, we tailor our stories to target the media that we know our clients’ audiences consume. Most importantly, we make sure to READ MORE >
You’ll find our digital footprints all over the world, whether it’s fighting climate change in Antarctica or financially empowering women in Nigeria 👣 We’ve built up the expertise to roll out communications and brand strategies on a global scale – without losing our local flavour. This year, we’re taking things one step further by signing READ MORE >
The best way to establish expert credibility is to share unique insights and data that demonstrate how your brand is ahead of the competition. At the end of last year, we worked with client Payfast to produce the 2023 State of Pay report, unpacking open commerce and financial inclusion – two critical topics in South READ MORE >