Category Archives: SmartStart

Design work: SmartStart

We understand the importance of speaking your brand’s language in both traditional and social media, which is why we tailor our approach to resonate with diverse audiences, topics, and themes. Our client SmartStart operates in the early learning space. Across their social channels, we adjust our narrative to engage everyone in their network – from&nbspREAD MORE >

Design work: SmartStart celebrates Mandela Day 2033

Nelson Mandela left a legacy of creating a just and equal society for all. To celebrate, we assisted client SmartStart with design work this Mandela Day, let’s celebrate his life, and the values he stood for, by standing together to improve the lives of children all over South Africa. It is through education that children&nbspREAD MORE >

Cape Talk coverage: PIRLS Study findings

The new Progress in International Reading and Literacy Study (PIRLS) 2021 reading results show that South African children performed the worst of all participating countries, with 81% of Grade 4 learners unable to read for meaning in any language. Click here to listen to a Cape Talk interview with Justine Jowell, Programme Design and Development&nbspREAD MORE >

Good Things Guy coverage: Africa Education Award

The Africa Education Medal 2023 – Africa’s most prestigious education accolade is given to outstanding individuals who have demonstrated impact, leadership, and advocacy in the field of education. Grace Matlhape, CEO of early learning programme SmartStart, is one of two South Africans named as a top 10 finalist for this year’s award. To read more&nbspREAD MORE >

News24 coverage: Government needs to review access to early learning

This year’s Budget Speech outlined a 1.7% increase in funding for the Early Childhood Development sector – well below inflation and one of the lowest growth rates in the basic education budget. In response to this, SmartStart called for the government to increase budget allocations moving forward to ensure the country can realise its vision&nbspREAD MORE >

Impact SA coverage: Creating safe spaces for children to learn & play

Reports of neglect, abuse, and violence against children in South Africa have increased by over 35% since the start of the Covid-19 pandemic, this is according to Child Welfare South Africa. Often, these events occur in places where children should feel safe – such as at home or in a classroom. National early learning social&nbspREAD MORE >

IOL coverage: SmartStart trains and recruits ECD practitioners to get 98 000 kids into early learning

With about 1.24 million South African children between the ages of 3 and 5 not registered at an adequate Early Development Centre, Early Learning Social Franchise, SmartStart is recruiting, training and licensing women to run their own centre in impoverished communities. To read more about the work that SmartStart is doing for children in South&nbspREAD MORE >