WHO WE ARE

We believe that effective communication has the potential to bridge gaps, empower consumers, challenge outdated patterns, hold key players accountable, and contribute to the sustainability of impactful ventures.

Cape Town

Beverley Houston

Director and Founder

With a strong focus on building communication frameworks, Beverley focuses on the design and implementation of engaging strategies that communicate the right message, to the right people, for maximum impact.

London

Emma Proctor

Communications Strategist

A communications and business development professional. For over a decade plus, Emma has applied her skills and versatility to a wide range of organisations including start-ups, tech platforms, non-profits, pharmaceuticals and devices companies, and insurers.

New York

Sam Frere-Holmes

Communications Strategist

A skilled strategist with a passion for crafting impactful communications, Sam brings nearly a decade of agency experience to the Be-cause team. As a native New Yorker, Sam has honed his skills in developing effective messaging that resonates with diverse audiences. With a proven track record of success, Sam has helped organisations across industries achieve their goals through strategic communication.

We bring a unique way of thinking to communications and PR. Our team members have backgrounds in journalism, politics, corporate communications, and film. With an eclectic mix of interests and backgrounds, we approach each project with broad insight into the brands we work with. Staying ahead and on top of current affairs and trends is what sets us apart. Each account is lead by a senior client service head and supported by a complimentary team of content specialists, ensuring world-class strategies, activations, and campaigns for clients all over the globe.

OUR VALUES

IMPACT-DRIVEN

We believe our work and the brands we represent are making the world a better place

ORIGINAL

We approach each project with depth and creative flair, second to none

COURAGEOUS

We aren’t afraid to tackle complex projects and make big things happen

METICULOUS

We are proud of the work that we deliver and the clients we partner with

AUTHENTIC

We work with clients whose product or service is making a difference